Dr. Electric Privacy Policy

Overview

At Dr Electric (referred to in this policy as “we,” “us” or “our”), your privacy matters. We provide residential and small‑business electrical services across the DMV region, and we want you to feel confident that we protect your personal data. This policy explains what information we collect, why we collect it, how it’s used, and your choices. We wrote it in plain language so homeowners and business owners can understand our practices.

1. Information We Collect

We collect personal data when you interact with DrElectric.com or use our services. The types of information we collect include:

1. Information you provide directly – When you complete a web form or request a consultation, you may share your name, address, email, phone number, property details, and any messages about your project. According to privacy‑policy guidance, a policy should identify the business and the types of personal data collected (e.g., names, addresses, phone numbers, emails and other contact details).
2. Service information – If you schedule an appointment or become a customer, we may collect service notes, electrical work performed, invoices and payment details. Payment information is processed by our secure payment providers.
3. Technical data – We use cookies and similar technologies to collect data such as your IP address, browser type, device identifiers, pages visited, time spent on site and referring website. A clear privacy policy should explain that websites collect information via cookies and tracking technologies. Section 5 below describes these tools and your options.
4. Communications data – When you email or call us, we may log the communication and the information you provide so that we can respond effectively.

We do not intentionally collect sensitive personal data (e.g., health or financial account numbers). If you inadvertently provide such data, we will use it only to fulfil your request and then delete it.

2. How We Use Your Information

We use the personal data we collect for the following purposes:

• Scheduling and delivering services – To schedule consultations, provide estimates, complete electrical work and invoice you. Privacy‑policy best practices require that a business explain why data is collected and how it is used.
• Responding to inquiries – To answer questions submitted via our website forms, email, phone or live chat. We may also use your contact information to request feedback on completed services.
• Customer relationship management (CRM) – We store service records and communications in our CRM system so that we can provide consistent, high‑quality service. We use this information to personalize our communications and marketing.
• Marketing and advertising – With your consent (where required), we may send newsletters, special offers or promotions. We may use information from cookies and analytics to tailor advertising so that our marketing is relevant. Privacy policies should state whether personal data is used for direct marketing and allow users to opt out.
• Improving our website – Data from cookies and analytics helps us understand how visitors use our website so that we can enhance user experience, fix technical issues and ensure site security.
• Legal and compliance – To comply with applicable laws, enforce our Terms of Service, prevent fraud or abuse and protect our rights and the safety of our customers.

We rely on various legal bases, including your consent, our contractual obligations (when you hire us), legitimate interests in running our business and complying with legal obligations.

3. Third‑Party Services and Sharing

We do not sell your personal data. We share information only when necessary to run our business, to comply with the law or when you ask us to. In particular:

• Service providers – We use trusted third‑party vendors to host our website, manage forms, send marketing emails, provide customer relationship management software, process payments and perform data analytics. For example, we may use Google Analytics and Facebook Pixel for website analytics and marketing, and a payment processor to handle transactions. Guidance on privacy policies notes that businesses must disclose third‑party tools and explain how they collect or process data on behalf of the company.
• Legal obligations – We may disclose information to government authorities or regulators if required by law or to protect our rights or the rights of others.
• Business transfers – If we merge, sell or transfer all or part of our business, information may be transferred to the new owners subject to this privacy policy.

Each third‑party service provider is required to protect your information and use it only for the services we request.

4. Your Privacy Rights and Choices

It is important to know your rights regarding your personal data. As privacy‑policy guidance emphasizes, individuals should have the ability to access, correct and delete their information, restrict its processing or withdraw consent. Depending on where you live, these rights may include:

• Access – You can request a copy of the personal data we hold about you.
• Correction – You can ask us to correct inaccurate or incomplete information.
• Deletion – You can request that we erase your personal data when it is no longer needed for the purpose for which it was collected. Please note that we may need to retain certain records for legal or business reasons, such as invoices or work orders.
• Restriction or objection – You may ask us to restrict or stop processing your data for certain purposes, such as marketing.
• Data portability – In some cases, you can request that we transfer your data to another organisation.
• Withdraw consent – If we rely on consent to process your data (e.g., for marketing emails or non‑essential cookies), you may withdraw that consent at any time.

To exercise any of these rights, please contact us using the details in Section 9. We will respond within a reasonable time and honour your request when permitted by law.

5. Cookies and Tracking Technologies

Cookies are small files stored on your device that allow us to recognise your browser and remember certain information. Privacy best practices suggest that websites explain cookie usage, give users control and provide a cookie preference centre. Our site uses the following categories of cookies:

• Strictly necessary cookies – Required for core functionality such as remembering your privacy preferences and enabling form submissions. These cookies cannot be switched off.
• Performance and analytics cookies – Help us understand how visitors use our site and improve performance. We use Google Analytics to collect aggregated statistics.
• Functional cookies – Remember your preferences (e.g., service selection) to provide a more personalized experience.
• Targeting/advertising cookies – Collect information about your browsing habits so we can deliver advertising tailored to your interests. We may use Facebook Pixel and similar tools.

Managing Cookie Preferences

When you first visit our website, you can choose which non‑essential cookies you allow us to use through the cookie banner. Essential cookies remain enabled because they are necessary for the website to function. You can adjust your preferences at any time by visiting the cookie settings link on our site. You may also manage cookies through your browser settings by deleting or blocking cookies; however, this may affect site functionality. Privacy guidance emphasises that users should be able to update or withdraw consent at any time and that businesses must describe cookie purposes, retention periods and third‑party access.

6. Data Retention

We retain personal data only as long as necessary for the purposes described above. Factors we consider include the type of data, the reason it was collected, legal obligations and the need to resolve disputes. For example:

• Form submissions and consultation records are kept for up to three years in case you return for additional services.
• Service records and invoices are retained for seven years to meet accounting and legal requirements.
• Cookie data is retained according to our analytics and advertising partners’ policies, typically from a few days up to two years.

When data is no longer needed, we securely delete or anonymize it. Best‑practice guidance instructs organizations not to keep data longer than necessary and to define retention periods.

7. How We Protect Your Information

We take security seriously and employ administrative, technical and physical safeguards to protect personal data against loss, theft and unauthorized access. Measures include encryption of data in transit (TLS), secure storage of data at rest, password‑protected systems and limiting access to authorised personnel only. According to privacy‑policy guidelines, companies should explain the security measures they use to protect user data. Despite our efforts, no method of transmission over the internet or electronic storage is completely secure; therefore, we cannot guarantee absolute security.

8. Children’s Privacy

Our services are intended for homeowners and businesses; we do not knowingly collect personal data from children under 16. If you believe a child has provided us with personal information without parental consent, please contact us and we will promptly delete such data. This aligns with guidance that a privacy policy should address children’s privacy.

9. Contact Us

If you have questions about this privacy policy, wish to exercise your rights or have a concern about how we handle your information, please contact our privacy team:

• Email: info@drelectric.com
• Mail: Dr Electric, Attn: Privacy Team, 1234 Service Lane, Arlington, VA 22202
• Phone: (833) 337‑3532

We are committed to responding promptly and resolving any concerns.

10. Changes to This Policy

We may update this privacy policy from time to time to reflect changes to our practices, technologies or legal requirements. We will post the updated policy on our website with a new revision date. If we make material changes, we will notify you via email or by prominent notice on our site. As privacy guidance states, users should be informed about policy updates and how changes will be communicated.

Effective date: 27 September 2025